6 Reasons You’ll Sell More Homes Using Interactive Technology

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by EPalmer.

As consumers in today’s world, we have slowly but surely migrated towards using all of the available interactive technologies on the market, for our everyday lives. The internet and smartphones alone have changed this everyday way of getting things done and going about our day. ¬†However, we as businesses often shy away from integrating our everyday processes with the available interactive technology that is on the market today.
Here are 6 huge reasons why Interactive Technology will positively change your customer experience, and inevitably sell you more homes.

1)     Curiosity

Interactive Technology for builders, whether it be a floor plan, a model home, or a design tool, will spike the interest of almost any prospective buyer. Curiosity is a crucial first step in the process of buying a home, and what better way to create it than to provide a new technology to your prospective buyer that they have never seen before?

2)     Engagement

Another important side effect of using Interactive Tech as a consumer is¬†becoming engaged. Even something as simple as a website can help engage your buyer — where they will invest their time, brain power, and even emotions into whatever interactive technology you are providing them.

3)     Improvement

The option to improve a home — to have options for better lighting, new electrical technology, and floor plans specifics — is another powerful tool that is more likely to sell a new home than not. ¬†Being able to go from “good” to “better” will win your prospective buyer over¬†more often than not.

4)     Attachment

The interactive technology available to homebuilders today allows prospective home buyers to take control of the process and become attached, even during the early stages of online research. Attachment is another powerful emotion that statistically leads to more successful home purchases and closings.

5)     Personalization

For those in the market to buy a new home, interactive tech gives home buyers a strong sense of individuality. It may have started out as a generic base model, but after a few tweaks here and there, they aren’t buying a cookie cutter home anymore. They are buying a home that has been fully customized for their own specific needs. Making an otherwise cookie cutter home into one’s own personal dream home is a feature that many home buyers will tell you is invaluable. Especially for the control freaks of the world!

6)     Scarcity

These all might seem like common sense, and an obvious case to why each builder should be incorporating these technologies into their processes. But until it becomes an industry standard, it remains a very special addition that is unique and scarce. All the more reason to pay top dollar for the home of your dreams!

Bottom Line: Either way you look at it, virtual experiences & technology is the future. When we think about it, how much has moved online in the past 5 yrs alone?
Socializing (FaceBook), calling (Skype), videos (YouTube), meeting (GoToMeeting), dating (Match), car-buying (AutoTrader), movie-watching (Netflix).  There are interactive museums (Children’s Museum of Phoenix), interactive learning products, tools, & software.
The list is really endless. Everything is going online, including buying a home! ¬†Okay, maybe not literally just yet. But who knows? We’re probably not that far from it.

Google Glasses aka we are really in the 21st century now!

 

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