Strategic Partner Alliances with The Contrado Group

Posted on
by Paul Salmonson.

Sales Simplicity a Sales CRM Company for Homebuilders & Big Red Rooster Architectural Services

 

We have been working with the Sales Simplicity team for the last few months to fully integrate our Interactive Floor Plan (IFP) tool’s eLead functionality. Essentially, we have developed our Interactive Floor Plans to have seamless integration of leads into Sales Simplicity’s CRM with XML feeds. So, as soon as a prospect “saves” a floor plan from the IFP, the information is sent to the eLeads portion of the Sales Simplicity’s program.

Interactive Floor Plan

(click on picture to view)

 At which point, the sales agent is notified via e-mail that they have a lead to follow up with along with “saved” floor plan from the prospect for viewing. This will also allow for a marketing program workflow to commence too. At which point, the sales agent can begin the dialog with the prospect and make the sales!

 Agent Making Sales with IFP”s and Sales Simplicity

“We have truly enjoyed our partnering in the market with The Contrado Group. Our customers have seen the need to capture key information while the prospect is viewing homes online. Now we have a way to capture this information such as floor plans, elevations, and options for our clients. I foresee our alliance to be value-add for all of our customers” say, Barry Forbes President of Sales Simplicity.

 

Big Red Rooster, a global brand experience firm, announced that Don Hasulak has joined the company as Managing Director, heading the firm’s newly formed Phoenix office which is also a part of The Contrado Group’s facilities. Hasulak will be responsible for overseeing the expansion of the Big Red Rooster offer into the Architectural and Construction Services segment focusing on Planning and Design, Documentation, and Implementation.

“The addition of Architectural Services to the Big Red Rooster portfolio is a natural evolution,” states Aaron Spiess, President, Big Red Rooster. “Bringing this service in-house ensures our clients a world-class, seamless experience from design through to implementation.”

“As an architect, and as a business leader, I understand the interplay between form and function, and have a keen ability to reveal hidden costs within a project,” notes Hasulak. “The exciting piece of this for me is having the opportunity to work more directly with clients, bringing my real-world retail experience to every project.”

Previously, Hasulak served as Managing Director at FITCH, providing leadership for clients such as airport concessionaire OTG, Disney Regional Entertainment, and T-Mobile. Don began his career as owner and operator of the largest casework manufacturer in the Southwest. A registered architect, Don holds a Bachelor of Science Degree in Architecture from Cornell.

About Big Red Rooster

Founded in 2002 by Martin Beck and Aaron Spiess, Big Red Rooster (www.bigredrooster.com) is known globally as a brand experience firm, focusing on the retailing, manufacturing, food service, healthcare, and service sectors. Activating shopper insights to transform brand experiences, Big Red Rooster’s client roster includes world-class brands such as Home Depot, American Express, Jack Daniels, Wrigley, SC Johnson & Son, Office Depot, and Nike. Big Red Rooster is the founding member of RoosterGroup Partners, a consortium of firms that create impact at the decision point where shoppers, retailers, and manufacturers meet.

 

 

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