Tag Archives: Customer Discovery Center

5 Reasons You Should Be Warming Up To Home Automation Technology

Sometimes when a new trend comes around, it might be wise to follow along without putting all of your eggs in that new trend’s basket. This is especially true with new ground-breaking technologies, as sometimes it is hard to tell if they will stick around longer than a year. However, it might be wiser to do some research on the new trend and the current technology climate, in order to get to know more about the trends, the game-changers, and how to differentiate the two. After doing some of our own research on Home Automation Technology, here are 5 reasons we believe this trend is in fact a game-changer, and is here to stay:

1) Kids are embracing technology at ever younger ages.

So much so, that teachers are now supplied with “skill builders” to stay ahead of the curve (or maybe they’re just trying to keep up). If you have any kids of your own, you too may understand how true this actually is. Check out this video – it’s a perfect example of what we’re talking about. These are the customers of your future, don’t you think they will want a “Smart Home” by the time they are ready to buy? And what about your customers today?  Does your R and D department explore home technologies beyond “lifestyle” options like casitas and master closet placement? Maybe it’s time to think like your inner young person, and embrace your inner child that ooooh’s and ahhhh’s over 21st technology that you never thought possible as a kid.

2) Companies around the world are equipping their offices with automation technology.

You could say that they are preparing for the inevitable — a world where technology is the norm for almost every function, every day. Our advice? Use these new automation technologies and update them regularly, and for goodness sake — lose your dependence on the fax machine! Aren’t you sick of this happening in the office? Needless to say, the change needs to begin at the top of the organization, with upper management leading by example. Provide adequate tools to help folks adjust to change, and more importantly explain why changes in technology are beneficial, to both the organization and the individual.  This is helpful for co-workers, but most of all it greatly benefits the consumer as well, who is probably not interested in living in a new home with outdated technology! The more home automation technologies and options you have available, the more it will show that your company practices what they preach.

3) There is money left on the table, just waiting for someone to grab it.

With new technology comes new opportunity. Jumping on the bandwagon may make you a few extra dollars, but being a pioneer of new technology will make you a game-changer (and many many dollars)! Mastering home automation technology, or any groundbreaking technology for that matter, will place you as a viable and deserving contender of the money left on the table. Once you’ve done your research on the specific technology, taking the risk may bring your company to a different playing field entirely.

4) Continuous learning keeps you young and relevant.

Although it may require you to be comfortable with being uncomfortable for a short while, wouldn’t you agree that learning keeps to you sharp and relevant? Everyone gets uncomfortable when they have to leave their comfort zone. Don’t the be one to rely on TV ads only (when there are so many more current ways to engage with your customer) just because it is what you know. Online engagement with your potential customers, for example, has been proven to help homebuilders understand what is in demand. If you knew what your homebuyers wanted, wouldn’t you do everything to give it to them?

5) Technology provides an enhanced customer experience.

Not only does it include the “ooooh’s” and “ahhhhh’s” we mentioned earlier, but it engages your customer in a way like never before. The options available, the flexibility of choice, and the novelty of customization come together for an amazing customer experience in creating the home they’ve dreamed of. Allowing homebuyers to customize their homes using today’s design technology will bring homebuilders up to par with the other industries that are booming along with online technology. If home automation technology isn’t enough to get you on board, then you might just miss the boat!

Just like the summers in Arizona, you can warm up to new home automation technology!

Hybrid Marketing For Home Builders

Combine Traditional Media with an Interactive Digital Experience

Today we’re seeing a combination of forces merging into a singular platform that allows for a prospective homeowner to be more informed, engaged, and excited about their new home  even before they set foot in the community. With the varied tools available online from social media to interactive floor plans, one can easily get a fairly good grasp of a the type of home they are interested in purchasing. What can trigger this interest is the use of traditional media formats such as T.V., Radio, Print, and Outdoor. However traditional campaigns can be tricky in measuring the return on investment.

With a Hybrid Marketing approach, greater emphasis is placed on the reliance of a prospect seeking key informational components of the buying process. These components can be related to the geographical area, community, plat map, floor plans, and other critical areas to be considered when making a home purchase decision. One of these areas would be the actual floor plan selection and the associative options with that plan. Interactive Floor Plans (IFP) is a perfect way to engage a prospective homeowner online to make various option selections at their leisure.  In making these selections, the prospective client can save their favorite floor plans to their e-mail address which in turn begins the Hybrid Marketing Cycle from a Pull Marketing style approach.

As the saved floor plan is sent to the prospect’s email address, a copy of the saved floor plan is sent to the builder for future reference. Not only does this allow for a better prepared sales agent, but a builder can begin to assess through analytics which types of floor plans and options are right for a given community. With this data, a builder can optimize the right floor plan / option mix in a community and cut costly plan maintenance for under performing floor plans.

Customer Discovery Center – The Meeting of Two Worlds (Digital / Print)

Here’s where the magic takes place! Instead of being handed a registration card as way to gain access into the model park, and agent is already prepared with the floor plans that a prospect has saved. If this is not the case, then an agent can walk the future homeowner through the Customer Discover Center. This is a large format presentation (1080p) on a wide screen of the community, site plan, interactive floor plans, key builder information, and more.

 

The prospect will be given the opportunity to view various floor plans and options. Upon various selections, the agent will then be able to print a customized eBrochure for the client to place into the Hybrid Kit. Of course, before the customized floor plan is printed, the agent asks if the prospetive homeowner would like to have the floor plan saved to their email address. In which case, an eLead has been entered into the sales agent’s system. This same saved floor plan can be forwarded by the prospective homeowner to family and friends which in turn can create referral sales.

With the Customer Discovery Center, Interactive Floor Plans, and Print On Demand, home builders can provide a very engaging platform for prospective home owners that allow for them to control the buying process. Gone are the days of push marketing that relies on factoring a small percentage of success of a massive expensive ad campaign. Now we can rely on solid data of our target market, and focus our valuable marketing resource dollars upon those who are truly interested in purchasing our products.

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