Tag Archives: Dialog Marketing

Start The Dialogue With Future Customers

Engaging At A Prospective Level – Creating Dialogue

Dialogue marketing is a term that has emerged in recent years to describe companies’ efforts to engage willing consumers in an ongoing dialogue to create lasting relationships. For example, based on data, marketers target groups of consumers who exhibit a propensity to buy and invite them to connect with the company in a variety of ways. The engagement process provides value to both the consumer and the company. Marketers use these opportunities as automated data collection points. The companies use the data to further customize their marketing messages and personalize the experience for their consumers and market segments. In exchange for sharing opinions, buying patterns, product preferences, etc., consumers receive perks such as discounts, tips, and free trials as well as appropriate and valuable messaging from the company.

History of Dialogue Marketing

Dialogue marketing can track its roots to permission marketing and relationship marketing, and is similar to engagement marketing and double-loop marketing. A direct reaction to traditional push marketing, the goal of dialogue marketing is to develop ongoing and long-lasting relationships with the right consumers.

Dialogue marketing is based on the premise that engaging consumers in relevant and personal conversations is more important than ever. As technology arms consumers with new ways to ignore messaging, disconnect from branding and disengage from the marketplace altogether; marketers believe that connecting on a personal level with consumers who do or will buy because the company resonates with them helps companies differentiate themselves and stand out as leaders in the marketplace.

Gone Are The Days Of Push Marketing

Online Engagement

When one can provide content online that is of value to a prospective client, they tend to be more inclined to be willing to exchange more information about themselves and their interests. Now more than ever, we have to differentiate ourselves from the sea of information that is online. For example, in order to capture any interest at all, a website must be able to convey the message of a company’s product or services with in six seconds of viewing. On top of that, there needs to be interactive triggers that will engage the viewer. This can as simple as more detailed product information as a link, or as complex as using an interactive floor planning tool.

Interactive Space Planner

Click On Image To Go To Space Planner

We have witnessed but a vast many changes in the way we go to market, from the push marketing styles of the 1950′s to one of engagement through the use of many forms of today’s media. The key to reaching today’s consumer is to first have a product that is right for the targeted demographics. However, this is only the first step of a well thought out market strategy. Part of any successful marketing plan is to be able to have an engaging process that begins the critical first steps of building the initial relationship. This means a marketing plan that has key ingredients which will provide value-based online content to begin the all important beginning steps of the customer relationship – the dialogue.

How Do We Sell More Homes Together in 2011?

Selling More Homes in 2011

With a warm and heartfelt Happy New Year, we at The Contrado Group, look forward to serving the Home Building industry in 2011, starting with a campaign in Dialog Marketing. The concept of Dialog Marketing is all about connecting on a personal level with customers who will purchase because your company resonates with them enabling you to differentiate yourself and stand out as a leader in the marketplace.

  • What Dialog Marketing is:
  • Relationship driven
  • Bi-Directional Communication
  • Engaging in relevant conversations
  • Permission based
  • What Dialog Marketing is not:
  • Shotgun messaging in traditional media formats
  • Push Marketing
  • Lack of research about the client or prospect
  • Expensive

See Wikipedia’s dialog marketing definition for yourself.

The topics that we  explore will be chosen by you!

Dialog Marketing invites your customers to connect, foster ongoing relationships and forge new ones. The purpose of this message is exactly that.  I’m inviting you to be part of this discussion, contribute at your discretion and learn from others in your industry.  Let’s work together!

The topics covered will be chosen by you.  We plan to research and blend comments of previously blogged topics that will be made available after each topic is introduced. So, to get started, please vote on the suggested topics below that are most critical for your business this year and feel free to suggest additional topics:

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You will be able to log onto our website (www.thecontradogroup.com) to view our blogs and survey results of each topic. Our goal is grow our businesses together for 2011!!!

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