Tag Archives: eLeads Homebuilding

Start The Dialogue With Future Customers

Engaging At A Prospective Level – Creating Dialogue

Dialogue marketing is a term that has emerged in recent years to describe companies’ efforts to engage willing consumers in an ongoing dialogue to create lasting relationships. For example, based on data, marketers target groups of consumers who exhibit a propensity to buy and invite them to connect with the company in a variety of ways. The engagement process provides value to both the consumer and the company. Marketers use these opportunities as automated data collection points. The companies use the data to further customize their marketing messages and personalize the experience for their consumers and market segments. In exchange for sharing opinions, buying patterns, product preferences, etc., consumers receive perks such as discounts, tips, and free trials as well as appropriate and valuable messaging from the company.

History of Dialogue Marketing

Dialogue marketing can track its roots to permission marketing and relationship marketing, and is similar to engagement marketing and double-loop marketing. A direct reaction to traditional push marketing, the goal of dialogue marketing is to develop ongoing and long-lasting relationships with the right consumers.

Dialogue marketing is based on the premise that engaging consumers in relevant and personal conversations is more important than ever. As technology arms consumers with new ways to ignore messaging, disconnect from branding and disengage from the marketplace altogether; marketers believe that connecting on a personal level with consumers who do or will buy because the company resonates with them helps companies differentiate themselves and stand out as leaders in the marketplace.

Gone Are The Days Of Push Marketing

Online Engagement

When one can provide content online that is of value to a prospective client, they tend to be more inclined to be willing to exchange more information about themselves and their interests. Now more than ever, we have to differentiate ourselves from the sea of information that is online. For example, in order to capture any interest at all, a website must be able to convey the message of a company’s product or services with in six seconds of viewing. On top of that, there needs to be interactive triggers that will engage the viewer. This can as simple as more detailed product information as a link, or as complex as using an interactive floor planning tool.

Interactive Space Planner

Click On Image To Go To Space Planner

We have witnessed but a vast many changes in the way we go to market, from the push marketing styles of the 1950′s to one of engagement through the use of many forms of today’s media. The key to reaching today’s consumer is to first have a product that is right for the targeted demographics. However, this is only the first step of a well thought out market strategy. Part of any successful marketing plan is to be able to have an engaging process that begins the critical first steps of building the initial relationship. This means a marketing plan that has key ingredients which will provide value-based online content to begin the all important beginning steps of the customer relationship – the dialogue.

Strategic Partner Alliances with The Contrado Group

Sales Simplicity a Sales CRM Company for Homebuilders & Big Red Rooster Architectural Services

 

We have been working with the Sales Simplicity team for the last few months to fully integrate our Interactive Floor Plan (IFP) tool’s eLead functionality. Essentially, we have developed our Interactive Floor Plans to have seamless integration of leads into Sales Simplicity’s CRM with XML feeds. So, as soon as a prospect “saves” a floor plan from the IFP, the information is sent to the eLeads portion of the Sales Simplicity’s program.

Interactive Floor Plan

(click on picture to view)

 At which point, the sales agent is notified via e-mail that they have a lead to follow up with along with “saved” floor plan from the prospect for viewing. This will also allow for a marketing program workflow to commence too. At which point, the sales agent can begin the dialog with the prospect and make the sales!

 Agent Making Sales with IFP”s and Sales Simplicity

“We have truly enjoyed our partnering in the market with The Contrado Group. Our customers have seen the need to capture key information while the prospect is viewing homes online. Now we have a way to capture this information such as floor plans, elevations, and options for our clients. I foresee our alliance to be value-add for all of our customers” say, Barry Forbes President of Sales Simplicity.

 

Big Red Rooster, a global brand experience firm, announced that Don Hasulak has joined the company as Managing Director, heading the firm’s newly formed Phoenix office which is also a part of The Contrado Group’s facilities. Hasulak will be responsible for overseeing the expansion of the Big Red Rooster offer into the Architectural and Construction Services segment focusing on Planning and Design, Documentation, and Implementation.

“The addition of Architectural Services to the Big Red Rooster portfolio is a natural evolution,” states Aaron Spiess, President, Big Red Rooster. “Bringing this service in-house ensures our clients a world-class, seamless experience from design through to implementation.”

“As an architect, and as a business leader, I understand the interplay between form and function, and have a keen ability to reveal hidden costs within a project,” notes Hasulak. “The exciting piece of this for me is having the opportunity to work more directly with clients, bringing my real-world retail experience to every project.”

Previously, Hasulak served as Managing Director at FITCH, providing leadership for clients such as airport concessionaire OTG, Disney Regional Entertainment, and T-Mobile. Don began his career as owner and operator of the largest casework manufacturer in the Southwest. A registered architect, Don holds a Bachelor of Science Degree in Architecture from Cornell.

About Big Red Rooster

Founded in 2002 by Martin Beck and Aaron Spiess, Big Red Rooster (www.bigredrooster.com) is known globally as a brand experience firm, focusing on the retailing, manufacturing, food service, healthcare, and service sectors. Activating shopper insights to transform brand experiences, Big Red Rooster’s client roster includes world-class brands such as Home Depot, American Express, Jack Daniels, Wrigley, SC Johnson & Son, Office Depot, and Nike. Big Red Rooster is the founding member of RoosterGroup Partners, a consortium of firms that create impact at the decision point where shoppers, retailers, and manufacturers meet.

 

 

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