Tag Archives: Excellence In Homebuilding

4 Great Reasons to be Thankful this Year

We are on the rebound!

The homebuilding and housing industry has seen pretty dark days. But for the past few years, things have definitely been looking up. Here are a few reasons we at the Contrado Group are feeling pretty thankful this Turkey Day.

1)  Arizona has not one, not two, but THREE spots on the forecasting for 2014′s Top 10 Housing Metros

Thank you Prescott, Phoenix, and Tuscon!

2)  New Homes sales are up 20%

Recovery has definitely been shaky, but 2013 has shown a significant increase in new home sales. According to the Commerce Department, 20% more homes have been sold nationwide this year than in 2012. This is a good sign for us, and we are thankful for it.

3)  55+ single-family markets are on the rise too

Although there is continued improvement in sales in all segments of the market, the 55+ single-family markets have shown a significant increase. With improved market conditions, potential new home buyers have been able to sell their current homes so that they can buy new homes that fit their specific needs.

4)  Technology is making everything better for everyone

Whether we like it or not, the speed of technology today is changing how homes are designed, built, and sold. The technology that new homes offer is also a major selling point to today’s consumer, only making it easier for home builders to sell more of what customers really do want.


(Click to watch video of the Housing Leadership Summit on Technology Changing How Homes Are Built)


Homebuilder Event Season is Here!

Things have been pretty busy for us at Contrado lately, gearing up the past few months for some of our favorite annual events. Here’s a quick summary of what’s been happening, who was involved, and what we learned from these fun industry happenings.

Southwest Builders Show

Each year we look forward to SWBS as a great event to reconnect with local industry folk in a fun, social, and supportive environment. It’s a great place for local vendors to showcase their new products, technologies, and businesses themselves. Social in nature, but an opportunity to networking with local partners, we have been the recipients and the givers of support from local vendors and builders alike from around the Valley.

We had a booth in a prime spot next to the putting green, showcasing our Interactive Floor Plans, our interactive Customer Discovery Centers, as well as Aterra’s Design Tool.This year’s Southwest Builders Show itself had 20% more vendors than last year’s – new vendors being one of many good indications that the local homebuilding industry in Phoenix and Arizona is improving. The Forecast Luncheon was informative and positive – most of the industry experts outlining the signs of a market rebound for our industry. A strong comeback and a bright forecast definitely set the mood for a great day in Downtown Phoenix.

Builder MT

Held by our Alliance Partners Sales Simplicity (CRM) and BuilderMT (operational system), this year’s event in Denver gained momentum and doubled its participants – from 50 last year to over 110 this year. It continues to be a great place where builders nationwide can come to learn about and test the latest software updates from these companies. Among the events were showcases, trainings, future development demonstrations, and a suggestions portion from their current client base. Very technology-based, so we felt right at home!

We showcased our Interactive Floor Plans, our interactive Customer Discovery Centers, our Design Tool & Aterra Designs Kiosk, as well as our Interactive Model with Toll Brothers.

Hyphen Solutions

A new event for Contrado, this was a quick trip to Vegas for an opportunity for our company to provide a special presentation to an exclusive crowd in the homebuilding industry. Top builders and their information technology representatives came to learn about the different cutting edge technologies available to home builders today – and we were honored and excited to be a part of this powerful technology conference sponsored by Hyphen Solutions. The event centered around the technology supply chain management in our industry – highlighting interactive technology as the epicenter of it all. This change in our industry – interactive technology & integration becoming a mainstream standard – is what we have been looking forward to for years.
Our special presentation featured a step-by-step process of our enhanced home-buyer experience that showcases our Interactive Floor Plans, our interactive Customer Discovery Centers, our Aterra Designs Kiosk & Design Tool, as well as our Interactive Model with Toll Brothers.

 

Are You Catering to Your Home Buyers?

3 Ways to be more Customer-Centric in 2014

When asked, most homebuilders will most likely answer “yes” as to whether or not they consider themselves Customer-Centric. And why not? Being Customer-Centric is important, not only to the happiness of your customers, but to the long-term financial success of your company.
Not only that, but customer-centrism is huge in any industry that heavily relies on today’s ever-changing technology – we have to keep up with the times and the new trends of the home buying experience, or we will get blown off the road and fall by the wayside. But the truth is that only a handful of homebuilders have actually tailored their home buying experience to their direct customers. Why? Well, in the long, tedious, complex process of building a home, we lose sight of the big picture — of what is best for the customer. Considering the habits of today’s consumer, there are 3 distinct and crucial steps to sufficiently accommodating your home buyer:

1. Provide Useful Information

Buying a home starts with fact-finding, and there is such a thing as “too much.”  There is also such a thing as “too little,” and finding a good balance of the information you provide to your potential customer is the absolutely vital first step. It’s your initial hook. From the information you provide on your website, to the content you include on your marketing collateral, to the signs and displays you have up at your sales centers and model homes — all information provided should be trim, concise, and relevant. It absolutely has the ability to sway your customer’s decision!

2. Give Them Control

Letting your home buyer have control of the process gives them the opportunity to take ownership of their new dream home and form an emotional bond to it. Homebuilders often fall short on this step due to a lack of interactive tools provided to their potential home buyers. Today’s technology allows for most of the home buying process to be done online, just like everything else we do — from shopping for clothing, to managing finances, to dating. Not keeping up with today’s interactive online technologies could be losing your company a lot of money, and even worse: lifetime customers.

3. Provide Many, Many Options

Buyers love personalizing, and they will often gladly pay more for it — in fact 60% of consumers will spend more for a better buying experience. We are living in a time where options are everything (flash to your neighborhood grocery store). Being able to customize your car, your phone, and your home are just a few examples of the desires and standards of your average consumer today. So when it comes to new homes, being able to choose your architectural style, your dining room lighting, and your cabinet materials either online or in the design center is the standard premium of today’s new home buyers. But the good news? All of these options reinforce ownership –  the most influential emotion in making that decision to buy.

All of these steps actively engage your potential home buyer, while genuinely understanding what it is that they want. Following through and giving them what it is they want will turn them into a lifetime customer.

At the end of the day, this is the business of turning houses into homes!

 

 

The Independence Equilibrium

How to Find the Right Balance in the Home-Building Industry

With our most celebrated national holiday upon us, we at The Contrado Group have been thinking about Independence quite a bit lately. Yes, we’ve also been looking forward to breaking out the BBQ, floating around on that unused raft, and maybe even playing with some fireworks. We will be celebrating our country’s Day of Independence – the day our Founding Fathers came together and drafted a revolutionary document declaring our freedom and our independence from our British ancestors. So we asked: what does that have to do with us in the home-building industry? How can we apply such a monumental moment in history to us? And most importantly, how do we find the right balance that will enhance efficiency for all?

First, we must acknowledge that Independence Inevitably Leads to Innovation. In embracing your individuality as a company (or as a person, for that matter), you will be surprised at how many new ideas you have and how much new material you can actually create. Take our Founding Fathers for example. Not only did they fight in an actual decade-long war for their freedoms, but after their triumphant victory they created the “Declaration of Independence,” they established the US Constitution (“We the People”), and in general had a pretty successful American Revolution. They were pioneers. In declaring Independence like they did, you are virtually breaking through the old dysfunctional way of doing things, and embracing change and newness as your Modus Operandi. And the final objective? Self-sufficiency… on your terms. This is the bread and butter of the American Dream and of what being successful means in our society today, applicable to both to the individual and the organization.

Second, we must recognize that Independence ≠ Isolation. Think of our industry as an ecosystem. Each member contributes to the overall operational efficiency of the system, which as it turns out, is paramount for saving time and money and for producing the best results. Who does your architectural planning, drawings, & renderings? Who does your marketing, and your selling?  You may need to re-evaluate your game plan. Being over-independent often results in the dreaded Silo-Effect (dun dun dunnnnnnn!): operating in isolation. This leads to little/no communication and an almost guaranteed increased inefficiency. In most of these all-too-similar cases, being over-independent indirectly cuts you off from valuable resources and other members of our “ecosystem,” who are there to give feedback, bounce new ideas off of, and in essence help you grow.

So, how do we find the Independence Equilibrium?

  1. INNOVATE: We must create space for the innovation that independence breeds. Within your company’s means, ask yourself what you can do differently to maximize operational efficiency.
  2. COLLABORATE: We must find the Pioneers, the Innovators, and the Front-Runners and we must collaborate with them. Outsourcing key parts of our processes, people, and technologies to these guys will yield better results than trying to figure it out on our own – one-stop-shops and multi-taskers welcome!
  3. NETWORK: We must keep in constant contact with the members of our ecosystem, the other home-building industry professionals. There is a big chance they might have the solution you are looking for.
  4. EMBRACE CHANGE: We must declare our Independence from the old dysfunction! The plus side for home-building professionals? We don’t need to fight a 10-year war and risk death for our revolution.

Perfection vs. Excellence

Learning About The Process Of Integration – Witnessing Perfection

“Striving for excellence motivates you; striving for perfection is demoralizing” – Harriet Beryl Braiker

jordan final shot

Jordan's Final Shot

Do you remember Michael Jordan’s last shot against the Utah Jazz in 1998 that clinched the championship? Certainly, this was a brief moment of perfection in the making.

As we are continuing our efforts to integrate a very fragmented construction process with our task force, we are reminded about our end goal. That is to achieve a process that aligns all party’s interests, that will enable the dissemination of information to trades, builders, manufacturers, distributors, and the market in such a manner that has these three key areas realized:

  • Velocity – speed to market in such a fashion that unit pricing coincides with energy rating and market demand
  • Accuracy – that the market research through online analytics supports justification of new floor plans to go to market and to have accurate construction documents that reduces material waste and field errors
  • Results – that key performance metrics are met.

This reminds me of what it takes for the likes of a Michael Jordan to achieve such greatness as an athlete. For he certainly needed to be fast, accurate, and score points for his team to be victorious. However, I don’t believe there was a day in his career that he felt he had reached perfection. As should we all be constantly willing to pay the price of practice, work, research, risk, or any other element to push the envelop of constant improvement in our lives.

For me, I believe we can witness and/or attain perfection but for a moment. This is what I believe the difference is between excellence and perfection. It is the love of our trade, craft, profession, sport, relationships, and any other areas in our lives that allows us to endure the pain associated with the attainment of goals. These goals are often associated with excellence as defined by constant improvement and the disdain for mediocrity.

On that note, here’s a great clip that shows Brad Pit catching a fish in a near impossible situation. His (character’s) love and dedication of the sport allowed him to be in that very brief moment of perfection:

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