Tag Archives: Homebuilding

The Harsh Winter is Over – The Springtime of HTML5 Has Arrived

HTML5 technology is new, fresh, and now gaining wide acceptance and support on all platforms. Why now? Because the supply is finally catching up to the demand — the demand created by web users everywhere to be able to browse on all of their devices.

As the old saying goes, necessity is the mother of invention.

Technology continues to evolve at an alarming rate, and our options for browsing online have tripled in the last decade alone. Desktops and laptops, tablets, and a spectrum of smart phones – all using browsers that only supported Flash. But Flash wasn’t made for our multitude of viewing devices, and that’s when HTML5 was born.

HTML5 proves to be the next logical step for interactive and viewing technology.

As the snow melts and the flowers bloom, we find ourselves in the “springtime” of HTML5, a standard that is now feasible because people demand it, and the supply follows — all modern browsers are now supporting it at to a greater or lesser degree.

At Contrado we use HTML5 to allow our customers to give their homebuyers the freedom of interactive technology anywhere and everywhere. Homebuyers can view their interactive floor plans, elevations, and exteriors at home on their laptops, on tablets at sales centers, and even on their phones while on site looking at their lot. HTML5 increases the end-user’s exposure to the amazing products that their homebuilders provide, in a meaningful and impactful way — definitely game-changing when it comes to accessibility.

If you want your content to be available to everyone and anyone, everywhere and anywhere, HTML5 is how to adapt.

It is what allows us to provide optimal visibility for everything. Responsive design, flexible content delivery, having your content available where needed, and even making the devices more usable. Although there was never anything inherently wrong about Flash and what we used before , it was the users and their demands that changed.

If you are wondering if HTML5 is right for you, why not ask yourself:

  • What do your customers need?
  • Do they need to view your content everywhere and anywhere?
  • Will they only be using it on their desktops?
  • And do you want to tailor to the device that they are viewing on?
  • Do you want to have major continuity for all devices?

In the homebuilding industry, the last thing you want to do is exclude any potential homebuyer. So our best bet is, you will be needing HTML5!

Top 3 reasons HTML5 is changing the way we build and sell homes:

1. Flexibility of “View Anywhere” – home, office, on the go with your smart phone, on iPad, ANYWHERE!

2. Continuity of experience. You provide the same user experience on all viewing devices for homebuyers.

3. One integrated experience where you can the take the plans anywhere. As long as you save, if you adjust at work, you can view at home and edit, and take to the sales center and anywhere else.

To see an example of what your interactive floor plans could look like with HTML5, check out ContradoVIP.com on all of your devices!

Corporate vs. Local

How Finding Balance is Crucial to Home Builder Success


For the local branches of corporate regional and national builders, a large part of their success relies on finding the right balance of control and autonomy. But there is a distinguishable line between having needed autonomy, and going “rogue” and losing ties to the corporate strength. The importance and true value of both the corporate influence and the local influence are undeniable, but the balance between the two is the most crucial component: it’s what most builders struggle with. Actively trying to achieve the perfect balance will make your business more competitive, and it will gear you in the right direction for long-term success both for your corporate entity and your local one.

The corporate/local relationship is not unlike a parent/child relationship – similar to how parents provide rules, structure, and guidance for their children, corporate provides structure and a set of systems that have been tried and true for their success as a whole: standards, training, rules and guidelines, and expertise that only comes with many years of industry experience. Corporate must identify the people, processes, and technology for its little local branch. They’ve already created the mission statement, the branding and logos — they’ve built the foundation on which the local builder must build upon (pun intended). Without the standards and systems, local branches would be orphans, starting from scratch and having to do a trial-and-error for everything until finally getting it right – ultimately wasting precious time and resources.

But what about the other side of the coin? Should corporate be synonymous with “cookie cutter”? Or have a “my way or the highway” attitude? I would suggest not. Too many structures and constricting systems can be so anti-productive that they end up suffocating the voices and ambitions of those at the individual level who actually know what they are doing and want to make a change for the better, fulfilling corporate’s original intent using local knowledge and resources.

Product is simply not the same in each state, let alone city. History, climate, style, market, and economy all have huge implications in the marketplace, and especially in homebuilding. Being able to choose land based on local knowledge and market trends is an invaluable resource that corporate often discredits. But the national corporate builder is not omnipresent enough to actually know everything about each individual local market. That’s the beauty of having a local branch where you can really “have feet on the street” and get the scoop that the locals only know – the local expertise based on a national model – when done right it has the ability to create a lot of local success and corporate a lot more money. Local vendors and local expertise that are aligned with corporate brand standards, values, and policies will always yield the best results.

There is a tension between the overarching corporate objectives and the local autonomy of a branch. But instead of feeding the tension and making a situation (that is here to stay) MORE unproductive, proactively creating systems to maintain a balance instead of a strain will yield the best results for the local and for the corporate. We’ve seen the two extremes: the rogues that can’t color within the lines, and the dependents that can’t seem to the leave the nest. And although each Corporate vs. Local situation is unique, the bottom line is that being aware of this need for balance and of a good relationship between corporate and local is, at the very least, a first step in the right direction.

 

4 Great Reasons to be Thankful this Year

We are on the rebound!

The homebuilding and housing industry has seen pretty dark days. But for the past few years, things have definitely been looking up. Here are a few reasons we at the Contrado Group are feeling pretty thankful this Turkey Day.

1)  Arizona has not one, not two, but THREE spots on the forecasting for 2014′s Top 10 Housing Metros

Thank you Prescott, Phoenix, and Tuscon!

2)  New Homes sales are up 20%

Recovery has definitely been shaky, but 2013 has shown a significant increase in new home sales. According to the Commerce Department, 20% more homes have been sold nationwide this year than in 2012. This is a good sign for us, and we are thankful for it.

3)  55+ single-family markets are on the rise too

Although there is continued improvement in sales in all segments of the market, the 55+ single-family markets have shown a significant increase. With improved market conditions, potential new home buyers have been able to sell their current homes so that they can buy new homes that fit their specific needs.

4)  Technology is making everything better for everyone

Whether we like it or not, the speed of technology today is changing how homes are designed, built, and sold. The technology that new homes offer is also a major selling point to today’s consumer, only making it easier for home builders to sell more of what customers really do want.


(Click to watch video of the Housing Leadership Summit on Technology Changing How Homes Are Built)


6 Reasons You’ll Sell More Homes Using Interactive Technology

As consumers in today’s world, we have slowly but surely migrated towards using all of the available interactive technologies on the market, for our everyday lives. The internet and smartphones alone have changed this everyday way of getting things done and going about our day.  However, we as businesses often shy away from integrating our everyday processes with the available interactive technology that is on the market today.
Here are 6 huge reasons why Interactive Technology will positively change your customer experience, and inevitably sell you more homes.

1)     Curiosity

Interactive Technology for builders, whether it be a floor plan, a model home, or a design tool, will spike the interest of almost any prospective buyer. Curiosity is a crucial first step in the process of buying a home, and what better way to create it than to provide a new technology to your prospective buyer that they have never seen before?

2)     Engagement

Another important side effect of using Interactive Tech as a consumer is becoming engaged. Even something as simple as a website can help engage your buyer — where they will invest their time, brain power, and even emotions into whatever interactive technology you are providing them.

3)     Improvement

The option to improve a home — to have options for better lighting, new electrical technology, and floor plans specifics — is another powerful tool that is more likely to sell a new home than not.  Being able to go from “good” to “better” will win your prospective buyer over more often than not.

4)     Attachment

The interactive technology available to homebuilders today allows prospective home buyers to take control of the process and become attached, even during the early stages of online research. Attachment is another powerful emotion that statistically leads to more successful home purchases and closings.

5)     Personalization

For those in the market to buy a new home, interactive tech gives home buyers a strong sense of individuality. It may have started out as a generic base model, but after a few tweaks here and there, they aren’t buying a cookie cutter home anymore. They are buying a home that has been fully customized for their own specific needs. Making an otherwise cookie cutter home into one’s own personal dream home is a feature that many home buyers will tell you is invaluable. Especially for the control freaks of the world!

6)     Scarcity

These all might seem like common sense, and an obvious case to why each builder should be incorporating these technologies into their processes. But until it becomes an industry standard, it remains a very special addition that is unique and scarce. All the more reason to pay top dollar for the home of your dreams!

Bottom Line: Either way you look at it, virtual experiences & technology is the future. When we think about it, how much has moved online in the past 5 yrs alone?
Socializing (FaceBook), calling (Skype), videos (YouTube), meeting (GoToMeeting), dating (Match), car-buying (AutoTrader), movie-watching (Netflix).  There are interactive museums (Children’s Museum of Phoenix), interactive learning products, tools, & software.
The list is really endless. Everything is going online, including buying a home!  Okay, maybe not literally just yet. But who knows? We’re probably not that far from it.

Google Glasses aka we are really in the 21st century now!

 

Homebuilder Event Season is Here!

Things have been pretty busy for us at Contrado lately, gearing up the past few months for some of our favorite annual events. Here’s a quick summary of what’s been happening, who was involved, and what we learned from these fun industry happenings.

Southwest Builders Show

Each year we look forward to SWBS as a great event to reconnect with local industry folk in a fun, social, and supportive environment. It’s a great place for local vendors to showcase their new products, technologies, and businesses themselves. Social in nature, but an opportunity to networking with local partners, we have been the recipients and the givers of support from local vendors and builders alike from around the Valley.

We had a booth in a prime spot next to the putting green, showcasing our Interactive Floor Plans, our interactive Customer Discovery Centers, as well as Aterra’s Design Tool.This year’s Southwest Builders Show itself had 20% more vendors than last year’s – new vendors being one of many good indications that the local homebuilding industry in Phoenix and Arizona is improving. The Forecast Luncheon was informative and positive – most of the industry experts outlining the signs of a market rebound for our industry. A strong comeback and a bright forecast definitely set the mood for a great day in Downtown Phoenix.

Builder MT

Held by our Alliance Partners Sales Simplicity (CRM) and BuilderMT (operational system), this year’s event in Denver gained momentum and doubled its participants – from 50 last year to over 110 this year. It continues to be a great place where builders nationwide can come to learn about and test the latest software updates from these companies. Among the events were showcases, trainings, future development demonstrations, and a suggestions portion from their current client base. Very technology-based, so we felt right at home!

We showcased our Interactive Floor Plans, our interactive Customer Discovery Centers, our Design Tool & Aterra Designs Kiosk, as well as our Interactive Model with Toll Brothers.

Hyphen Solutions

A new event for Contrado, this was a quick trip to Vegas for an opportunity for our company to provide a special presentation to an exclusive crowd in the homebuilding industry. Top builders and their information technology representatives came to learn about the different cutting edge technologies available to home builders today – and we were honored and excited to be a part of this powerful technology conference sponsored by Hyphen Solutions. The event centered around the technology supply chain management in our industry – highlighting interactive technology as the epicenter of it all. This change in our industry – interactive technology & integration becoming a mainstream standard – is what we have been looking forward to for years.
Our special presentation featured a step-by-step process of our enhanced home-buyer experience that showcases our Interactive Floor Plans, our interactive Customer Discovery Centers, our Aterra Designs Kiosk & Design Tool, as well as our Interactive Model with Toll Brothers.

 

Are You Catering to Your Home Buyers?

3 Ways to be more Customer-Centric in 2014

When asked, most homebuilders will most likely answer “yes” as to whether or not they consider themselves Customer-Centric. And why not? Being Customer-Centric is important, not only to the happiness of your customers, but to the long-term financial success of your company.
Not only that, but customer-centrism is huge in any industry that heavily relies on today’s ever-changing technology – we have to keep up with the times and the new trends of the home buying experience, or we will get blown off the road and fall by the wayside. But the truth is that only a handful of homebuilders have actually tailored their home buying experience to their direct customers. Why? Well, in the long, tedious, complex process of building a home, we lose sight of the big picture — of what is best for the customer. Considering the habits of today’s consumer, there are 3 distinct and crucial steps to sufficiently accommodating your home buyer:

1. Provide Useful Information

Buying a home starts with fact-finding, and there is such a thing as “too much.”  There is also such a thing as “too little,” and finding a good balance of the information you provide to your potential customer is the absolutely vital first step. It’s your initial hook. From the information you provide on your website, to the content you include on your marketing collateral, to the signs and displays you have up at your sales centers and model homes — all information provided should be trim, concise, and relevant. It absolutely has the ability to sway your customer’s decision!

2. Give Them Control

Letting your home buyer have control of the process gives them the opportunity to take ownership of their new dream home and form an emotional bond to it. Homebuilders often fall short on this step due to a lack of interactive tools provided to their potential home buyers. Today’s technology allows for most of the home buying process to be done online, just like everything else we do — from shopping for clothing, to managing finances, to dating. Not keeping up with today’s interactive online technologies could be losing your company a lot of money, and even worse: lifetime customers.

3. Provide Many, Many Options

Buyers love personalizing, and they will often gladly pay more for it — in fact 60% of consumers will spend more for a better buying experience. We are living in a time where options are everything (flash to your neighborhood grocery store). Being able to customize your car, your phone, and your home are just a few examples of the desires and standards of your average consumer today. So when it comes to new homes, being able to choose your architectural style, your dining room lighting, and your cabinet materials either online or in the design center is the standard premium of today’s new home buyers. But the good news? All of these options reinforce ownership –  the most influential emotion in making that decision to buy.

All of these steps actively engage your potential home buyer, while genuinely understanding what it is that they want. Following through and giving them what it is they want will turn them into a lifetime customer.

At the end of the day, this is the business of turning houses into homes!

 

 

The Housing Recovery: 5 Lessons We Learned

August means school is back in session, and it’s got us at Contrado thinking about what we’ve learned since the downturn. Although it was a time of struggle for everyone in the home-building industry, there was a silver lining — learning a whole lot about survival. Apart from learning how to embrace efficiency the downturn taught us how to adapt and how to use the proper tools that were key to our survival. We’ve compiled a list of the lessons we learned (with an inspirational flair) to help guide your post-downturn learning strategy, even if you aren’t going back to school this year!

 

1.  To Be an Industry Leader We Must Always Keep Learning and Improving.

Start with honing in on your company’s successes and failures, and educating yourself on current products/services in the industry that could make you the leader of the pack. Investing in the right product or service, like Virtual Option Sales, could be the difference between selling a home or not — putting you either ahead of or behind your competition.
“Leadership and learning are indispensable to each other.” JFK.

2.  Don’t Ignore the Signs.

Be aware of market conditions and USE THEM TO YOUR ADVANTAGE. It’s hard to accept losses and to embrace a dark cloud — but always look for the silver lining. With learning comes a bit of vulnerability, but don’t let that stop you! There is room in every mind (and company) to learn something new that you will thank yourself for later.
“Being ignorant is not so much a shame, as being unwilling to learn.” Benjamin Franklin

3.  Use Survival of the Fittest to Your Advantage.

Take a tip from Darwin and recognize that if you cannot adapt and evolve to what is currently happening in the home-building industry, your company could eventually become extinct — but in this economy it could happen in the blink of an eye! Learning how to adapt, evolve, and change to be more successful is an ongoing, never-ending process that will lead you beyond survival, and hopefully to the top of the food chain.
“Education is the kindling of a flame, not the filling of a vessel.” Socrates

4.  Learning Something New Will Benefit you Professionally and Personally.

It goes without saying that learning a new skill will widen your horizons, and learning in any situation is almost always personally rewarding. Happier employees, happier company.
“Live as if you were to die tomorrow. Learn as if you were to live forever.” Gandhi

5.  Take a Risk.

A calculated risk, that is. It might be the last thing on your mind when you are in panic-mode, but taking risks is a big part of survival. Simply reacting to your surroundings won’t get you very far in most cases. Getting to the top will require a balance of defense and offense.
“I am always doing that which I cannot do, in order that I may learn how to do it.” Picasso

So now is the perfect time to ask yourself: WHAT DO I WANT TO LEARN?

Most likely you have always had something that you wanted to learn – after all, curiosity is human nature! If you are drawing a blank, a few common ideas and skills that would also potentially benefit your career are learning how to:

o   Speak a new language (whether it be Spanish, Sign Language, or HTML code!)
o   Network within your industry
o   “Let go” of things and embrace positivity
o   Integrate your business operations to increase efficiency
o   Strengthen your leadership skills
o   Create a research study to discover what your ideal customer really wants
o   Find a creative new hobby
o   Stay current on market trends
o   Tell jokes
o   Explore technology (especially if it will enhance your business!)  

We at Contrado have taken it upon ourselves to learn and embrace efficiency – which for us has included learning the cutting-edge technologies in the home-building industry today, Call us to hear more about what got us through the downturn!

 

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