Let’s Start The Dialogue - It’s Not All About Twitter
As you may recall, we introduced our focus on our last blog for the next few months as it relates to Dialogue Marketing. The term is quite apropos in that there needs to be several factors in place to reach the correct audience. As we proceed with this fairly new style of marketing, we will be exploring these areas:
Learning Who Customer Is
Engaging The Right Customer
Establishing The Relationship
Tapping Into The Right Marketing Innovations
Differentiating The Message In A Sea of Noise
Establishing Metrics of Performance for a Successful Campaign
Did they ever ask their customers what they wanted?
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Believe it or not, somebody asked this question back in 1969 at the American Motors Company (AMC) and they came up with the Gremlin (Definition: An imaginary gnome-like creature to whom mechanical problems, especially in aircraft, are attributed). Did they ever ask their customers what they wanted? Â
A warm and heartfelt Happy New Year to all of our business partners for 2011. We at The Contrado Group are pleased to announce the launch of our new campaign that is what we believe to be the future in marketing, that being Dialog Marketing. Â
Shot gun approach messaging in traditional media formats
Push Marketing
Lack of research about the client or prospect
Expensive
The topics that we wish to cover will be chosen by you! Â
We plan to research and blend comments of previously blogged topics that will be made available after each subject is introduced such as: Learning Who The Customer Is (External / Internal), The True Cost Of High Maintenance / Low Profit Customers, Engaging The Right Customer, Establishing The Relationship, Market Innovations, How To Differentiate One’s Business, Generating New Business vs. Growing Business With Existing Customers Â
So, to get started, please vote as to which is most critical for your business for all of us to better understand. You will be able to log onto our website (www.thecontradogroup.com) to view our blogs and survey results of each topic. Â
Our goal is to grow our businesses together for 2011!!! Â
