Tag Archives: Measuring Campaign Performance

Marketing In The “New” Economy

Let’s Start The Dialogue - It’s Not All About Twitter

As you may recall, we introduced our focus on our last blog for the next few months as it relates to Dialogue Marketing. The term is quite apropos in that there needs to be several factors in place to reach the correct audience. As we proceed with this fairly new style of marketing, we will be exploring these areas:

  • Learning Who Customer Is
  • Engaging The Right Customer
  • Establishing The Relationship
  • Tapping Into The Right Marketing Innovations
  • Differentiating The Message In A Sea of Noise
  • Establishing Metrics of Performance for a Successful Campaign

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